Adelaide's 'The Popeye'

Coming to you direct from the River Torrens, show your love of South Australia with this logo-art from The Popeye. With bold yet simple detailing, The Popeye's visual rebranding in 2018 marked a new chapter in the business, with design work by a local Adelaide firm. Everyone in South Australia knows the Popeye; we all went on there as kids. But the business has well and truly grown up now, as it celebrates 90 years in 2025. Artwork is reproduced under licence through an exclusive collaboration with Moore's Department Store as part of our Simple Pleasures Heritage collection.

Regular fit
Crew neck
Mid-weight, 180 GSM, 24-singles cotton
100% combed organic cotton
Quality organic cotton is grown without the use of herbicides or pesticides - GOTS (Global Organic Textile Standard) certified
Neck ribbing with twin needle stitch, side seamed, shoulder to shoulder tape, double-needle hems, preshrunk to minimise shrinkage